Privacy Policy
Privacy Policy - PowerLiftAuto
Privacy Policy
Last Updated: [Insert Date]
Collection of Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device/computer, often with an anonymous unique identifier. For more about cookies, visit All About Cookies.
- Log Files: Track actions on the Site, collecting IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic files recording browsing behavior.
When you make a purchase or attempt to make a purchase, we collect:
- Name
- Billing/Shipping address
- Payment information (credit card/PayPal)
- Email address
- Phone number
We refer to this as "Order Information." "Personal Information" in this policy means both Device Information and Order Information.
How We Use Your Personal Information
Order Information is used to:
- Fulfill orders (process payments, arrange shipping, provide invoices/confirmations)
- Communicate with you
- Screen for fraud/risk
- Provide information/advertising (if aligned with your preferences)
Device Information helps us:
- Screen for fraud (especially IP addresses)
- Improve/optimize the Site (e.g., via analytics on browsing behavior)
- Assess marketing/advertising campaign success
Sharing Your Personal Information
We share data with third parties to:
- Power our store via Shopify (view their privacy policy)
- Analyze Site use via Google Analytics (view Google's policy; opt-out here)
- Comply with laws (e.g., subpoenas, search warrants)
Behavioral Advertising
We use Personal Information for targeted ads. Learn more at the NAI's page.
Opt-out links:
Do Not Track: We do not change data practices in response to DNT signals.
Your Rights (EU Residents)
You may:
- Access, correct, or delete your Personal Information
- Request processing details (we typically process data to fulfill contracts or pursue legitimate business interests)
Note: Data is transferred outside Europe (e.g., to Canada/US).
Data Retention
Order Information is retained unless/until you request deletion.
Changes
We may update this policy for operational, legal, or regulatory reasons.